STORRS, Conn. – Although more stores than ever are opening to shoppers on Thanksgiving Day this year, 9 out of 10 Americans say they don’t plan to spend the holiday hunting for bargains, according to a new UConn Poll released Monday.

Just 7 percent of adults say they plan to visit stores on Thanksgiving Day, which has begun to usurp Black Friday’s role as the unofficial kickoff to the holiday shopping season as more stores open for business on Turkey Day.

What’s more, Americans are far likelier to disapprove of stores opening on the holiday than they are to approve of the decision by retailers to push the traditional Black Friday shopping frenzy a day earlier.